Taiwan CRE Landscape｜NOKE, JUT Group

NOKE - North of Keelung River - Nature｜Originality｜Knowledge｜Energy

About JUT Group 

Jut Group (忠泰集團), founded in 1988 and headquartered in Taipei, Taiwan, is a multidisciplinary enterprise known for its innovative contributions to real estate, urban development, culture, and design. The group operates across multiple sectors including property development, cultural initiatives, and art curation, with a vision of "building the future through design and imagination." (note: Core Business)

Design and Innovation

Jut Group is widely recognized for its design-driven philosophy. Many of its buildings have received international design awards, and the group has established a strong reputation for integrating architecture, art, and human-centered planning.

Vision

With its motto "Think Beyond Architecture," Jut Group aims to shape the future of cities not only through buildings, but also through cultural dialogue, sustainability, and public engagement.

About NOKE

NOKE, located in the newly developed suburban area of Dazhi in Taipei, is surrounded by emerging commercial and upscale residential area, offering views of Yuan Shan and the Keelung River. It is also in close proximity to the Neihu Technology Park, with a 20-minute drive from downtown Taipei. Noke offers a lifestyle that is close to nature, providing a comfortable and leisurely pace that has attracted many of Taiwan's affluent families to reside in this area.

Map Source | Google

NOKE is developed and operated by Taiwan's JUT Group, and it opened in June 2023. The lot area is 2,004 ping (6,625 m2), with seven floors above ground and three floors below ground. The total floor area is 11,000 ping (36,370 m2), with a commercial area of 6,500 ping (21,480 m2) and 260 parking spaces. The surrounding road network is well-connected, and it’s only a 3-minute walk from the MRT station.

Video Credit | Chi Hsu

Photo Credit | Chi Hsu

About NOKE｜Anchor Tenants

主力設施	Anchor Facility	簡介	Description
蔦屋書店（TSUTAYA BOOKSTORE）	Lifestyle Bookstore	近千坪的日系複合書店，融合書籍、文創、選物與咖啡空間，為北台灣最大蔦屋旗艦之一	A nearly 1,000-ping Japanese lifestyle bookstore integrating books, curated goods, stationery, and café culture; one of the largest TSUTAYA stores in northern Taiwan.
極光冰場（Aurora Ice Rink）	Indoor Ice Rink	都市難得的真冰場，占地約400坪，提供親子與年輕族群娛樂體驗	A rare real-ice indoor skating rink (approx. 400 ping), offering recreational experiences for families and youth.

Photo Credit | Chi Hsu

About NOKE｜Leasing Highlights

招商項目	Leasing Categories	特點	Key Features
設計選品／風格零售	Curated Lifestyle Retail	包括無印良品、EDIT、expo SELECT 等設計品牌進駐，打造風格日常	Brands like MUJI, EDIT, and expo SELECT create a design-forward everyday shopping experience.
藝文空間與展演平台	Cultural & Exhibition Spaces	配合忠泰藝術基金會舉辦主題展覽，提升文化氛圍	Hosts curated exhibitions by the Jut Foundation, enhancing cultural identity and foot traffic.
精緻餐飲體驗	Premium Dining	多家米其林與人氣品牌餐廳，如老井燒肉、M One Café	Michelin-selected and trendy restaurants enrich the culinary offering, driving frequent visits.
親子娛樂場域	Family-friendly Entertainment	除冰場外，另有親子教室與活動空間，吸引家庭客層	Additional family zones and interactive spaces attract the family demographic.

Photo Credit | Chi Hsu

Opportunities & Challenges

Opportunities

Item	Description
Unique Positioning with Culture and Lifestyle Integration	NOKE offers a distinct lifestyle-centric shopping experience combining books, art, design, and gourmet dining, attracting a quality-conscious and affluent customer base.
Strong Anchor Tenant Attraction	High-footfall anchors like TSUTAYA BOOKSTORE and Aurora Ice Rink draw families, youth, and cultural consumers, enhancing dwell time and overall traffic.
Prime Location with High Spending Power	Situated in Dazhi, Taipei, near affluent residential areas and Jiannan Road MRT station, with proximity to Miramar Entertainment Park.
Brand Strength of Jut Group	Backed by Jut Group’s design, architecture, and cultural credibility, enabling cross-sector collaborations and a high-quality retail atmosphere.
Trend-Aligned with Experiential Retail	Emphasizing interactive and cultural experiences aligns with global shifts in retail from transaction-based to experience-driven formats.

Challenges

Item	Description
Highly Competitive Surrounding Market	NOKE operates in a dense retail zone with strong players like Miramar requiring constant differentiation.
Slow Conversion in Cultural Retail Models	While conceptually attractive, cultural-driven spaces may not convert visitors into spenders immediately; strong programming is needed to bridge the gap.
Premium Leasing Strategy May Limit Tenant Diversity	Selective brand curation enhances image but may reduce leasing velocity or variety.
High Pressure on Content Renewal	To maintain relevance and visitor interest, exhibitions and events must be updated frequently, requiring robust curation and operational investment.
Post-pandemic Behavioral Shifts	While footfall is recovering, changes in shopping behavior and e-commerce competition require persistent innovation in offline engagement.

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【Note】Core Businesses

1. Jut Land Development (忠泰建設)

Specializing in high-end residential and commercial real estate, Jut Land Development is recognized for its architectural aesthetics, environmental sustainability, and urban impact. The company collaborates with internationally renowned architects and designers to redefine modern urban living.

2. Jut Foundation for Arts and Architecture (忠泰建築文化藝術基金會)

This non-profit foundation serves as a cultural think tank, aiming to explore the relationship between people, space, and cities through exhibitions, forums, and cross-disciplinary projects. It operates the **FUTURE VISION LAB** and **Jut Art Museum**, Taiwan’s first museum dedicated to future urban imagination.

3. Jut Living Development (忠泰生活開發)

Focused on lifestyle curation and commercial property operation, Jut Living manages branded residential services, retail experiences, and hospitality projects that enhance urban lifestyle.